We caught up with creative genius Saman Rahmanian. Saman has led creative direction for BMW, Microsoft, and VW during his stints at Crispin Porter + Bogusky and OgilvyOne. He is currently a partner at Prehype, a production innovation studio that incubates new digital companies on behalf of large corporations and VCs. His clients include BarkBox, Intel, Betaworks, and many others.
What would be the "one thing" that is critical for any startup trying to cut through the tech space right now?
SR: Great design and user experience. It's not enough anymore to make sure that things work. Things have to work beautifully. The most fascinating trend in the last few years has been that there have been startups cutting through the noise entirely based on a more simple, and elegant design approach. As a startup, I would spend a lot of time getting the design and UX right.
There’s been a lot of buzz around New York being a hotbed for startups, what are some of the main differences that you’re seeing in the digital space now versus ten years ago? Why do you think that is?
SR: As part of running Prehype, I'm fortunate to meet a lot of super talented individuals every day - whether they are working in large corporations, running a startup or building one that we have incubated. Having grown up in Europe, I am still amazed by the energy and speed at which things move forward here in the city. In today's tech space, I think the biggest difference over the last 10 years has been that startups today can validate their idea much faster than ever. If you know what to look for, it's relatively easy to get a signal for whether the market likes your product or not. And this, in theory, makes it a lot easier to find your product/market fit sooner.
Describe yourself in one word.
You can follow Saman on Twitter @saman325.
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