Small business owners have very close relationships with their accountants, and those bonds are getting tighter everyday. Long gone are the days when an accountant's role was bookkeeping. Now more than ever, accountants are true business advisors -- often called on to provide guidance and support to keep the business running smoothly. As accountants play an increasing role in small business operations, Justworks, the benefits, payroll, and HR support platform for small and mid-size businesses, is collaborating with them to make sure business owners have all the support they need to run their companies.

Today Justworks is launching its Partner Program for accounting, legal and consulting professionals to offer complementary payroll, HR compliance and benefits solutions to their clients. Justworks educates its partners on the benefits of a Professional Employer Organization (PEO), including how it can help manage the complexities of their customers’ business operations. Partners have access to free whitepapers, industry reports, eBooks and other tools that can help their customers start and run their business.

“It’s our goal to help entrepreneurs easily navigate the ins and outs of running a business, and we’re working directly with their strongest support team, their accountants, to do this,” said Molly Siems, director of business development at Justworks. “With trusted partners, Justworks is better able to help business owners work fearlessly everyday.”

Justworks enables partners to provide ongoing support with administrative access to the Justworks platform so they can continue to be involved in their customers’ bookkeeping, payroll and reporting. Partners benefit from building their ongoing relationship with customers, and customers can place their trust in one reliable partner for their operational needs.

“Our collaboration with Justworks was a no-brainer as we both continue to innovate and expand into new markets,” said Jim Bourke, managing director, Advisory Services at WithumSmith+Brown, a Partner Program participant. “Together with Justworks we’re committed to making sure business owners have the tools and support they need to manage back-office operations so they can focus on their own growth and success.”

Justworks Partner Program participants receive perks and special pricing for new members they enroll on the Justworks platform. Accountants, lawyers, consultants and other service providers with small business customers are invited to participate in the program and learn more at https://justworks.com/partners.

Accountex attendees – we’d love to connect! Stop by Booth 230 at Accountex this week or join Justworks and Withum for drinks in Boston on Thursday evening, September 7th.

About Justworks

Justworks helps entrepreneurs bolster their growing businesses with transparency, integrity and simplicity in mind. Justworks believes in leveling the playing field, and offering large company benefits for small businesses — so they can provide the care their team deserves and compete for top talent. The ultimate goal is to free entrepreneurs to focus on what matters: building their business and creating a great place to work. To learn more about Justworks’ fast and simple-to-use HR and payments platform visit https://justworks.com/ and follow on Twitter @JustworksHR.