Interviews with prominent business leaders. This is Practical Matters.

Practical Matters: Cindy Gallop, Founder of Bartle Bogle Hegarty

Posted August 16, 2013 by Jenn Youn in Justworks Love
We’re honored to feature entrepreneur, artist, and innovator Cindy Gallop.

This week we’re honored to feature entrepreneur, artist, and innovator Cindy Gallop. She is the founder and former chair of the US branch of the advertising firm Bartle Bogle Hegarty.

More recently, she is the creator of IfWeRanTheWorld, a site that enables people to help each other accomplish things, and MakeLoveNotPorn, a site that challenges how the younger generation thinks about sex. In 2003, she was awarded Advertising Women of The Year by Advertising Women in New York. Her speaking engagements include Web 2.0, SXSW, and TED.

Her groundbreaking perspective is apparent in everything from her apartment (written up in the NY Times and featured as the backdrop for a Notorious B.I.G. video) to her 2009 TED talk, the most popular talk of that year. We think her tagline on Twitter sums it up quite nicely, “I like to blow shit up, I am the Michael Bay of business.”

What would be the one thing that is critical for any startup trying to cut through the noise in the tech space right now?

Cindy Gallop: The single most critical thing is to have a strong idea that can be articulated in one catchy and compelling soundbite that captures people's imaginations when they hear it and makes them want to know more.

There's been a lot of buzz around New York being a hotbed for startups, what are the main differences that you're seeing in the digital space now versus ten years ago?

CG: New York has always been a hotbed for entrepreneurship, period. 'If you can make it here, you can make it anywhere' - this is a city that built itself through the labors of entrepreneurs who launched every possible kind of business to serve and leverage the community. In the digital space, the differences versus ten years ago are a much bigger tech community, and many more women.

Describe yourself in one word.

CG: Original.

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